Higher education.

Vehicle sales up 26% for participating dealers involved in interactive elearning product training.

Client Objectives

Train distributor sales representatives on features and benefits of products in new product line
Provide a cost-effective solution given the fact that DSRs were widely distributed across the country, making face-to-face training cost prohibitive

Make the program easy to use in order to maximize participation
Measure and analyze results on an ongoing basis
Maintain visibility so that the program gains traction and becomes part of the regular workday for participating reps
Build a foundation for future learning initiatives

Designed and implemented an online learning system that featured multi-media course modules using existing client materials and new content
Content presented in a challenge format: real-world scenarios, problem resolution and embedded testing
Dynamic content provided different challenges for different learners
Web, print and dimensional communications used to get and keep audience mindshare
System provided regular individual and group reporting
Motivated participation and reinforced competition with incentives

Vehicle sales were 26% higher for participating dealers vs. non-participating dealers based on a comparison of year-over-year data from the same dealerships, during a timeframe in which no other special promotions were in place.

Channel Marketing-Heavy Equipment Manufacturer eBonus Bucks - Managers appreciate detailed automated reports pinpointing activity for 5,300 independent dealers participating in short spurt incentive programs.

Channel Marketing-Recreational Vehicle Manufacturer Distributor Sales Representative Training - Vehicle sales up 26% for participating dealers involved in interactive elearning product training.