Stimulating interest.

Managers appreciate detailed automated reports pinpointing activity for 5,300 independent dealers participating in short spurt incentive programs.

Client Objectives

Drive customer use of manufacturer's financing for equipment sales
Increase financing sales through dealerships
Use an automated system for more efficient processing
Provide detailed reporting and analysis

Strategies

Create a custom website to support sales claims, validation and rewards issuance
Replace manual process with web-based, automated process to increase efficiency and accuracy of credit transaction claims and payouts
Combine award points earned with earnings from other programs
Feature tangible non-cash awards instead of cash to help sales reps visualize the rewards
Support the new program with communications
Provide frequent, detailed reporting
Promote the sales of specified products for defined periods via the system

MotivAction Solutions

Dealer sales reps submit financing application to corporate and enter claim information on program website
Select awards or points/cash payout
Claims are sent to corporate and compared electronically with approved credit applications to determine eligible transactions daily
Client transmits verified, approved financing sales to MotivAction
MotivAction computes and deposits award points; client completes EFT for cash awards
MotivAction provides detailed management reporting by dealer, individual sales reps, overall activities for tax purposes

Results

Client implemented automated system; all awards for credit sales are made via the platform
5,300 eligible participants
Automated process meets the client's goals for efficiency and accuracy
Platform and awards options have supported the transition away from cash

Want to learn more? Contact MotivAction

MotivAction Case Studies

Channel Marketing - Heavy Equipment Manufacturer eBonus Bucks - Managers appreciate detailed automated reports pinpointing activity for 5,300 independent dealers participating in short spurt incentive programs.

Channel Marketing - Recreational Vehicle Manufacturer Distributor Sales Representative Training - Vehicle sales up 26% for participating dealers involved in interactive elearning product training.

Channel Marketing - Edu-marketing - Edu-marketing approach helps capture mindshare and preference for products.

Channel Marketing - Interactive Training - Edu-marketing approach helps capture mindshare and preference for products.