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Stimulating interest.
Managers appreciate detailed automated reports pinpointing activity for 5,300 independent dealers participating in short spurt incentive programs.
Client Objectives
- Drive customer use of manufacturer's financing for equipment sales
- Increase financing sales through dealerships
- Use an automated system for more efficient processing
- Provide detailed reporting and analysis
Strategies
- Create a custom website to support sales claims, validation and rewards issuance
- Replace manual process with web-based, automated process to increase efficiency and accuracy of credit transaction claims and payouts
- Combine award points earned with earnings from other programs
- Feature tangible non-cash awards instead of cash to help sales reps visualize the rewards
- Support the new program with communications
- Provide frequent, detailed reporting
- Promote the sales of specified products for defined periods via the system
MotivAction Solutions
- Dealer sales reps submit financing application to corporate and enter claim information on program website
- Select awards or points/cash payout
- Claims are sent to corporate and compared electronically with approved credit applications to determine eligible transactions daily
- Client transmits verified, approved financing sales to MotivAction
- MotivAction computes and deposits award points; client completes EFT for cash awards
- MotivAction provides detailed management reporting by dealer, individual sales reps, overall activities for tax purposes
Results
- Client implemented automated system; all awards for credit sales are made via the platform
- 5,300 eligible participants
- Automated process meets the client's goals for efficiency and accuracy
- Platform and awards options have supported the transition away from cash