Meeting Sales Force Needs.

Edu-marketing approach helps capture mindshare and create preference for products for an independent sales force.

Objectives

Help a large independent sales force and staff gain the confidence, knowledge and skills to make effective presentations to potential customers
Create mindshare and preference for Client's products
Ensure that training prepares sales force to earn professional Continuing Education (CE) credits
Reinforce Client's reputation as a reliable source of training and support

Create tracked elearning training modules to optimize sales performance
Feature courses focused on topics that address key questions: "Why would I sell it?" and "What tools and information will help me succeed?"
Promote a centralized resource for modules, incentive awards, polling questions, and program information

Deliver training online via 32 engaging, interactive self-paced elearning modules, lunch hour mini-courses and day-long facilitated seminars
Reward learners for early enrollment and course completion
Provide knowledge required for sales force members to obtain required state CE credits
Create a certification program
Utilize a variety of communication strategies to promote the edu-marketing solution
Track and report sales force engagement via polling questions, exit surveys, course starts and completions and interviews

Enrollment in the first 7 months totaled 4,600 sales agents from 47 states
Over 9,500 voluntarily enrolled on the training site and completed over 14,700 courses
Solution regularly promoted to over 45,000 potential participants
Sales agents have earned over 1,320 credits

Channel Marketing - Heavy Equipment Manufacturer eBonus Bucks - Managers appreciate detailed automated reports pinpointing activity for 5,300 independent dealers participating in short spurt incentive programs.

Channel Marketing - Recreational Vehicle Manufacturer Distributor Sales Representative Training - Vehicle sales up 26% for participating dealers involved in interactive elearning product training.

Channel Marketing - Edu-marketing - Edu-marketing approach helps capture mindshare and preference for products.

Channel Marketing - Interactive Training - Edu-marketing approach helps capture mindshare and preference for products.