Vehicle Industry.

Interactive training provides worldwide dealer network with the product knowledge and service skills required to drive sales and achieve award winning customer satisfaction levels.

Objectives

Reinforce key marketing and selling messages for new products throught the use of topic specific elearning modules
Differentiate new products from the competition within an independent selling channel
Increase the number of learners who regularly leverage learning materials

Strategies

Design, develop and deploy a series of elearning modules to provide sales representatives with the background and product knowledge to introduce new products with confidence and effectively articulate the value proposition
Create elearning modules to accelerate development of new sales skills and desired competencies
Provide interconnections via relevant business scenarios and flash animation to help close sales
Convey the high quality design of the products and the premium brand

Solutions

Create elearning modules focused on products, selling skills, and competitive analysis
Implementation of self-paced, highly engaging elearning modules with a consistent look and feel
Launch modules from a Learning Management System; include knowledge checks, interactions, immediate feedback, audio, and SCORM support. Include assessments in each module to confirm competencies
Track sales representative engagement and measure learner performance level in real-time

Results

Universal dealership adoption and utilization of elearning modules
42 interactive selling skills and product specific modules have been created to date
32, 323 successful course completions
Company recognized by J.D.Powers for their knowledgeable group of marine sales personnel located on six continents

Want to learn more? Contact MotivAction

MotivAction Case Studies

Channel Marketing - Heavy Equipment Manufacturer eBonus Bucks - Managers appreciate detailed automated reports pinpointing activity for 5,300 independent dealers participating in short spurt incentive programs.

Channel Marketing - Recreational Vehicle Manufacturer Distributor Sales Representative Training - Vehicle sales up 26% for participating dealers involved in interactive elearning product training.

Channel Marketing - Edu-marketing - Edu-marketing approach helps capture mindshare and preference for products.

Channel Marketing - Interactive Training - Edu-marketing approach helps capture mindshare and preference for products.