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Higher Education.
Vehicle sales up 26% for participating dealers involved in interactive elearning product training.
Recreational Vehicle Manufacturer Distributor Sales Representative Training
Client Objectives
- Train distributor sales representatives on features and benefits of products in new product line
- Provide a cost-effective solution given the fact that DSRs were widely distributed across the country, making face-to-face training cost prohibitive
Strategies
- Make the program easy to use in order to maximize participation
- Measure and analyze results on an ongoing basis
- Maintain visibility so that the program gains traction and becomes part of the regular workday for participating reps
- Build a foundation for future learning initiatives
