It all adds up.

Reaching stretch goals result in once-in-a-lifetime travel experience for 2,100 dealers.

Client Objectives

Increase sales and market share of new equipment sold through dealers by 20% over the previous year
Sustain dealer engagement for an entire fiscal year
Limit cost exposure

Leverage dealer sales data to structure the program
Drive program awareness and enthusiasm on an ongoing basis
Measure and report on program results at the enterprise, region and dealer levels
Reward successful dealers during the program period and at program end

Communicate the dealers' precise goals up front
Reward dealers who achieved their stretch goals with a once-in-a-lifetime travel experience to Rome, Italy
Allow dealers to earn additional trips based on volume over their goals
Include the client's field sales and marketing teams in the program and reward them with travel based on channel performance
Design a year-long multi-media campaign including print, web, and CD
Create detailed monthly online performance status reports plus quarterly paper statements
Recognize dealers who were on track to achieve objectives with quarterly "benchmark" awards

Projected sales increase of 20%: actual sales increase of 35.7%
63.5% percentage increase of qualifying dealers
60% of total eligible dealerships qualified for the trip
77.7% of the qualifying dealerships earned multiple trips
Projected market share increase of 2.0%: actual market share increase of 4.4%
Projected number of trips earned: 1,000
Actual number of trips earned: 2,124 (with the additional trips more than paid for out of incremental earnings)
SITE Crystal award winner

Incentive Travel-Street Party in China - Award winning party provides a memorable incentive trip.

Incentive Travel-Heavy Equipment Manufacturer Dealer Group - Reaching stretch goals result in once-in-a-lifetime travel experience for 2,100 dealers.

Meetings & Events-Biotechnology R&D Company Global Sales Meeting - Mission critical global training event meets CEO goals for 500.

Channel Marketing-Heavy Equipment Manufacturer eBonus Bucks - Managers appreciate detailed automated reports pinpointing activity for 5,300 independent dealers participating in short spurt incentive programs.

Sales Incentives-Financial Services Producer Perks - Sales activity increased 38% for 160,000 agents with the right incentives and communication.

Employee Recognition-Healthcare Products Distributor - On-line point issuance tools providing multiple ways to recognize efforts improved employee opinions of company.

Customer Promotions-Telecommunications Hispanic Relationship Marketing - Award winning loyalty program translates to increase of customer's value of telecommunication company.

Customer Promotions-Financial Services Card Rewards Program - Great communications and reward offerings captured attention and differentiated program from other debit and credit card companies.

Meetings & Events-High Technology/Medical Device Manufacturer - Sales readiness approach and strategic full-service meeting management created a high energy event.

Channel Marketing-Recreational Vehicle Manufacturer Distributor Sales Representative Training - Vehicle sales up 26% for participating dealers involved in interactive elearning product training.

Sales Incentive: Telecommunications Call Center Rewards - Call Center effectiveness increased 50% because of strong reward choices.

Channel Marketing-Edu-marketing - Edu-marketing approach helps capture mindshare and preference for products.