Street Party in China.

Objectives

• Develop a group travel incentive program perceived as an exclusive experience filled with creative activities and amenities
• Save costs where appropriate without losing the WOW factor

Strategies

• MotivAction designed a program to reflect qualifiers' achievements and meet expectations of this increasingly sophisticated group of travelers
• Create unique travel experiences
• Expose travelers to the local artisans and entertainers in Beijing

MotivAction Solution

• Travel to China, including Beijing and Shanghai
• Custom room amenities for each night were sourced through local suppliers
• Provide an itinerary filled with tours, shopping and insights into Chinese culture
• Obtain private access to part of the city to host a Beining Streeet Party
• Allow 600 trip qualifiers to shop, eat and enjoy craft demonstrations and performances in China, all held exclusively for the group

Results

• Participant surveys ranked our MotivAction staff and the entire travel program a 4.7 rating out of 5
• The Street Party was implemented at less than a third of the cost associated with a typical theme party
• The Beijing Street Party won the industry's annual SITE (Society of Incentive  & Travel Executives) award for Outstanding Single Event