Learning curve.

Sales readiness approach and strategic full-service meeting management created a high energy event.

Client Objectives

• Solidify market share position in accounts throughout Asia, South America and the Middle East
• Introduce new strategic sales process as a means to consistently develop accounts
• Establish and sustain readiness

Strategies

• Build key competencies
• Leverage pre- and post-event work
• Provide a turn-key solution
• Measure and recognize success

MotivAction Solution

• Team Challenges^SM and Selling Scenarios delivered in breakouts facilitated by country managers and translated into Chinese, Korean, Spanish and Portuguese
• All sessions delivered as team competitions, creating high energy environments that facilitated the transfer of "know-how" to the job
• Series of online HighPoints^SM completed by all reps prior to product launch meeting
• Following the meeting, Sales Challenges published to a MotivAction hosted website and used for self-study
• Work with the client to select the appropriate site and plan the event
• Use MotivAction's web-based meeting management system to provide an easy way for participants to learn about the event, register for breakouts and plan their time
• Provide on-site MotivAction staff for assistance and concierge services to ensure a smooth operation
• All group activities scored on-site with the top teams receiving recognition at the event

Results

• Participant evaluations averaged 4 or better on a 1 to 5 scale
• The Senior VP of Sales conveyed to staff that this new sales readiness approach set the standard for all future meetings