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Driving performance.

Incentive program designed to engage managers and agents results in an increase of $200,000 in top line sales revenue.

Client Objectives

  • Drive extended warranty sales for existing products and retail store products in an inbound calling environment
  • Increase program engagement with managers and Call Center agents
  • Develop incentive model that can be replicated in multiple Call Center locations
  • Reinforce Client's brand in program design and communications

Strategies

  • Survey the audience to gather factual data on incentives and awareness
  • Engage the managers through override incentives
  • Formalize participant communications
  • Increase the motivational aspect of the program

MotivAction Solutions

  • Provide a program structure that rewards managers for team performance in addition to rewarding the agent for sales volume
  • Launch formal communication plan promoting program benefits for both the employee and the organization
  • Integrate Client's brand identity to improve program awareness and recognition
  • Significantly increase award selection to include a dynamic merchandise selection, gift cards, and travel

Results

  • Enhanced program website and communication campaign has dramatically increased participation and engagement
  • Two pilot groups were identified for a targeted communications campaign-these groups increased their sales activity from 1.8% to 4.6% and 7.2% respectively
  • Program enhancements resulted in a 2.8% increase and attachment rates in pilot locations, representing a potential 15,000,000 in top line sales revenue in full roll-out of program
Want to learn more? Contact MotivAction

MotivAction Case Studies

Sales Incentive - Financial Services Producer Perks - Sales activity increased 38% for 160,000 agents with the right incentives and communication.

Sales Incentive - Telecommunications Call Center Rewards - Call Center effectiveness increased 50% because of strong reward choices.

Sales Incentives - Driving Call Center Performance - Incentive program designed to engage managers and agents results in an increase of $200,000 in top line sales revenue.

Sales Incentives - Incentives Appeal to the Masses - Sales incentives increased preference 80% and built advocacy for client products early in professional career.

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