Incentives appeal to the masses.

150,000 graduate students enrolled in program designed to drive preference and build brand advocacy.

Objectives

Build interest, preference, and advocacy for client products early in professional career
Increase market share from 30 to 50 percent
Develop compelling incentive to drive initial engagement and give encouragement to stay with the brand

Put in place a segmented loyalty incentive program plan
Develop incentive rules that accommodate a defined budget
Create a multi-media communication plan to capture and maintain the interest of young and fast-moving demographic
Determine the right mix of rewards based on activity

The web platform allowed us (through online enrollment) to segment the students based on their profiles so we could offer specific promotions
Students were rewarded for product utilization, training, event attendance and completing research that helped establish a deeper, stronger company relationship
Create personal, meaningful and relevant reward offering for students allowing for choicwe and flexibility in reward selection
The program was refined intermittently and new targets determined as needed

Over 95% of students across the nation enrolled on the site
Within two years the client increased market share from 30% to 56%
Customer preference increased 80%
The right mix of "do-this-get-that" rewards decreased costs and increased revenue with intelligent design, analytics, and program enhancement

Sales Incentive - Financial Services Producer Perks - Sales activity increased 38% for 160,000 agents with the right incentives and communication.

Sales Incentive - Telecommunications Call Center Rewards - Call Center effectiveness increased 50% because of strong reward choices.

Sales Incentives - Driving Call Center Performance - Incentive program designed to engage managers and agents results in an increase of $200,000 in top line sales revenue.

Sales Incentives - Incentives Appeal to the Masses - Sales incentives increased preference 80% and built advocacy for client products early in professional career.