When one of the world’s largest original equipment auto part manufacturers wanted to move volume of two key aftermarket products, they made the move to MotivAction.
How to Capture the Counterman
With an ever increasing number of vehicles on the road, this OEM auto parts giant is focused on growing their aftermarket parts business. MotivAction knew the fast road to success was to engage Warehouse Distributor salespeople—the critical cog in the sales channel wheel. We created a program that made it easy for counterman to participate and rewarding for selling the targeted products.
Shifting into Overdrive
Planned as a six-month pilot, the positive results have led to a decision to expand the program to encompass all products, all year long.
–Senior Manager, Marketing and Product Management Group