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Driving results with non-cash sales incentives

With only one quarter of a Bank’s 250 financial advisors meeting their goals, they came to MotivAction with a challenge: How much productivity could they achieve in a 10-week period if motivated by an aggressive, non-cash sales incentive scheme?

CHALLENGE

Game Mechanics Build Excitement
To build and maintain momentum during the short program window, MotivAction used a dynamic communication plan, game mechanics and The Big Deal, a patent pending sales reward platform that enables participants to unlock deals and rewards based on their achievements.

Impressive Results, to Say the Least
The program achieved 200% of the program goal and met 95% of the total annual sales goal for the entire year. This meant $2.85 million of incremental revenue and an ROI of 19:1. More than half of the financial advisors met or exceeded sales goals—almost double previous years’ results.


BY THE NUMBERS

•  Achieved 200% of program goal
•  95% of annual sales goal in one quarter
•  $2.85 million in incremental revenue
•  ROI = 19:1

 

“Compared to cash programs we’ve run in the past with a payout every quarter, we had more winners for this program in a month than we did for the whole year!”

-Vice President of Marketing