Driving results with non-cash sales incentives

With only one quarter of a Bank’s 250 financial advisors meeting their goals, they came to MotivAction with a challenge: How much productivity could they achieve in a 10-week period if motivated by an aggressive, non-cash sales incentive scheme?


Game Mechanics Build Excitement
To build and maintain momentum during the short program window, MotivAction used a dynamic communication plan, game mechanics and The Big Deal, a patent pending sales reward platform that enables participants to unlock deals and rewards based on their achievements.

Impressive Results, to Say the Least
The program achieved 200% of the program goal and met 95% of the total annual sales goal for the entire year. This meant $2.85 million of incremental revenue and an ROI of 19:1. More than half of the financial advisors met or exceeded sales goals—almost double previous years’ results.


  • Achieved 200% of program goal
  • 95% of annual sales goal in one quarter
  • $2.85 million in incremental revenue
  • ROI = 19:1

“Compared to cash programs we’ve run in the past with a payout every quarter, we had more winners for this program in a month than we did for the whole year!”

-Vice President of Marketing
  • Category: Case Study
  • Created by:Jacqueline Fischer
  • Completed on:June 7, 2019

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