With only one quarter of a Bank’s 250 financial advisors meeting their goals, they came to MotivAction with a challenge: How much productivity could they achieve in a 10-week period if motivated by an aggressive, non-cash sales incentive scheme?
Game Mechanics Build Excitement
To build and maintain momentum during the short program window, MotivAction used a dynamic communication plan, game mechanics and The Big Deal, a patent pending sales reward platform that enables participants to unlock deals and rewards based on their achievements.
Impressive Results, to Say the Least
The program achieved 200% of the program goal and met 95% of the total annual sales goal for the entire year. This meant $2.85 million of incremental revenue and an ROI of 19:1. More than half of the financial advisors met or exceeded sales goals—almost double previous years’ results.
BY THE NUMBERS
- Achieved 200% of program goal
- 95% of annual sales goal in one quarter
- $2.85 million in incremental revenue
- ROI = 19:1