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Short-­term employee incentives counteract seasonal sales declines

Seasonal sales cycles are a normal part of business life. However, sales incentives that are properly designed and targeted can often overcome historical sales dips.

CHALLENGE

Drive the sales team to exceed sales objectives during a slow selling period
We designed a promotion that reinforced messages around “opportunities” and “consistency” and the idea that every sales role has a measurable, specific business plan and objectives. And, we incorporated rules that allowed each sales person to place a bet on their own sales results which would result in an added incentive if they met or exceeded their bet. The program relied heavily on content optimized for viewing on mobile devices which helped keep the sales team consistently engaged and informed.

Increased Engagement = Real Results
Increased focus and attention resulted in achieving over 100% of goal and a significant increase in year-over-year sales.

BY THE NUMBERS

  • 350 sales team members participated
  • Sales results were 101% of goal for the period
  • 13 participants won incentive travel packages
  • 93% of participants indicated they were strongly motivated by the incentive

Learn more about MotivAction’s incentive programs.

 

“This program created a buzz in the organization unlike anything I’ve seen in years.”

–Vice President, Sales

  • Category: Case Study
  • Created by:Jacqueline Fischer
  • Completed on:June 7, 2019

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