Innovation to Drive Frontline Dealership Employee Performance

MotivAction has a strong track record of innovation, and one of our newest and most powerful tools was invented to address key business challenges for a heavy equipment manufacturer.


A manufacturer and its dealers were looking for ways to quickly, precisely and cost-effectively drive, measure and reward key dealership employee behaviors.

PromotionCenter Plus: Power, Speed and Flexibility
MotivAction developed a powerful and flexible version of our PromotionCenter application on our Encore technology to enable dealers to drive employee engagement, create incentive programs, customize rules with four simple-to-apply program structures, and fully automated communication, tracking, reporting and rewards.

In the Field
Today, PromotionCenter is powering hundreds of incentive programs each year. And, nearly 50 dealer organizations have used the tool to create their own dealer-specific programs. Excitement is high surrounding the upcoming launch of the aftermarket-focused instances, as evidenced by feedback from pilot dealers and those who saw a preview at a recent dealer event.

“We literally moved 58% of our most expensive (products) in less than 2 months. PromotionCenter eliminates extra time spent tracking and sending out updates manually.”

-Dealer Client
  • Category: Case Study
  • Created by:Jacqueline Fischer
  • Completed on:June 7, 2019

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